In the article Effects of Technology in Today’s Business World, Todd Pheifer discusses the methods by which business has been altered by technology in today’s world. Pheifer specifically focuses on several manners in business that he believes have been greatly effected by technology, which includes changes in daily and global communication. According to Pheifer, “technological communication has helped connect distant people in an efficient manner, but critics still worry that people have lost that ‘human’ touch.” I, personally, agree with the aforementioned critics and believe that technology is ending the “human touch.”
The human touch is that which authenticates communication, and without this “touch” true communication cannot take place. The ability to converse and do business with another person half way across the world with the click of a button has been made possible with advances in technology, making international commerce a normality, however, with this growth of technology and its abundance, fewer social interactions are taking place. Pheifer briefly mentions this fact in his article when he states, “technology is so entrenched…people will send an email to a co-worker who is sitting five feet away.” The fact that individuals prefer technology to face-to-face interaction is a very important occurrence in the business world that Pheifer should have elaborated on.
As stated by Phefier, “technology is wonderful, but humans are still social creatures.” Technology allows people to communicate in an instantaneous fashion. Emails, instant messages, and text messages now reach others in moments, allowing for quick and simple communication. This form of communication, although convenient, effectively disintegrates the human touch. Business itself is fueled by relationships and a businesses success is dependent upon its owner’s ability to build and maintain long-term relationships, allowing for lasting commitment and goodwill.
Technology may ease the process of initially contacting individuals, however, face-to-face communication allows individuals to form stronger relationships and build clear understandings of who they are as people through these interpersonal interactions. Sending an email or a text message, does not allow for such connecting to occur. A greater understanding and sense of amity give a person a stronger likelihood of maintaining a long-standing relationship with that other individual, which is essential in creating opportunities for future business ventures.
Todd Pheifer ends his article with two ominous questions concerning the development of humanity asking, “will they continue down the road of technological addiction? Or will they have a reawakening where they turn off their machines every once and a while…?” Technology is detrimental to the human touch, and due to this I believe humanity will learn to “turn off their machines” for true social interactions. The interpersonal interactions that take place during a face-to-face interaction allow for long-standing relationships with other individuals that are vital in business, because given the opportunity everyone would much rather do business with a friend.