tag:blogger.com,1999:blog-4274150211000513442.post4082002090970255573..comments2024-02-20T00:19:01.002-08:00Comments on BH251 @ Loyola University Maryland: Finding a Haystack's Most Influential NeedlesProf. Paul Tallonhttp://www.blogger.com/profile/00285551689564261656noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-4274150211000513442.post-52467710070296546432012-11-27T20:49:56.027-08:002012-11-27T20:49:56.027-08:00 Erica, your article raises an interesting topic t... Erica, your article raises an interesting topic that is relevant to the future of business strategies. Many companies rely on advertisements to get their message out to the general public. To do so, they use popular celebrities, dominant athletes, and anyone else who influences and appeals to a large audience. In today’s world, social media allows anyone to stay connected through Twitter, Facebook, Instagram, or other social media sites with any celebrity. <br />According to Erica’s critique and the article, Klout and Tellagence are the top dogs in the big data world searching for the best way to reach their desired audience. Klout and Tellagence focus on different demographics. Klout analyzes a person influence based on their popularity (Twitter followers or Facebook likes). Tellagence approaches the big data world to advertise a precise message to a specific desired audience. Both companies aim their strategies to produce more sales and raise profits after reaching out to new markets and costumers through their strategies. <br />Both companies have flawed approaches in my opinion. From one aspect, Klout is doing it right by trying to reach the largest demographic by advertising through the masses. However, Klout has no idea what percentage of response they will receive. Will Klout see an increase in their profitability? Tellagence aims to reach a desired demographic of costumers. The concept probably is effective, but it sells them short. If they sent the same advertising to new customers, could they retain new costumers? <br />In my opinion, Klout and Tellagence should combine companies or strategies, and if not, someone should simply meet in the middle. I believe that the most effective way to reach the most people is to identify their goal, create a simple and informative advertising campaign, and send it out to the masses. The idea incorporates Klout’s send it out to everyone strategy and Tellagence’s focus on specifics.<br />It is true that social media is creating more data to the Big Data and a new era for advertising and communication. Companies need to realize the importance to adapt and incorporate business strategies revolving social media. The article was informative and the critique was a pleasure to read. Well done, Erica. John Carusohttps://www.blogger.com/profile/09064573543535155233noreply@blogger.com